One of the key components of Thaï Express’s popularity and growth is the food. According to industry research firm Edelman, 23% of the coveted millennial generation eat Thaï food regularly. Yet, there is no national player in the Thaï cuisine market. And, unlike other Asian Quick Service Restaurant (QSR) concepts, when customers go into a Thaï Express, they won’t find a steam table filled with dishes from which they choose. Instead, customers see fresh ingredients, selected for their dish as they order, cooked before them while they watch and then plated in an attractive manner that showcases the special aspects of each dish.
We maximise our margins by controlling the supply chains, giving our franchisees a complete turnkey solution when it comes to ordering supplies. This unique selling point provides a complete one-stop-shop for all your ordering needs.
Thaï Express is fast, too. For example, our most popular dish is Pad Thaï, and customers who order this dish typically receive their food less than three minutes after ordering at the register. Providing a twist on traditional Thaï flavours in more than 300 meal combinations based on a customer’s choice of flavour, protein and degree of spiciness, and prepared fresh while they watch in under three minutes, brings customers back again and again.
Could you be the one?
Thaï Express franchise is an Asian restaurant franchise that provides made-to-order Thaï cuisine from fresh ingredients, quickly cooked in front of customers while they wait. A vibrant environment, simple menu of more than 300 individual dish options, and inviting customer service took Thaï Express from a humble five stores to 285 locations in Canada in just 12 years.
If you have a passion for business and great service delivery, you could be part of the expanding Thaï Express UK family!
Thaï Express is a low-cost investment opportunity with high potential for growth as we expand across the United Kingdom. Startup costs can range, depending on the model you choose. Since 2004, we’ve grown to dominate the Thaï Food market with a business model built for entrepreneurs who are passionate about bringing an affordable Thaï food experience to their communities. The franchise fee for multiple units can be discounted if certain conditions and criteria are met.
Each franchisee receives advanced training in food preparation and customer service. Then, after completing the training, our expert support staff test them on their knowledge and skill. Before you leave our training kitchen, you’ll know how to make each and every dish on our menu, how to plate it in an appealing fashion and how to describe those dishes to the customer.
We provide similar training for business systems, where we teach you how to manage your inventory, review your books, and maximise revenues. When challenges arise, we provide additional training and resources to help keep you up to speed and performing at your absolute best. And it’s all backed up by some of the most unique and recognisable marketing and branding in Asian cuisine today.